Discuss whether or not certified B corporations possess a certain type of branding that allows further differentiation
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Discuss whether or not certified B corporations possess a certain type of “branding” that allows further differentiation from competitors. If given the choice, would you purchase products and services from a certified B corporation?
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One school of thought is that B Corps actually impact sales in a positive way B Corps can create a ...View the full answer
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Related Book For
Contemporary Business
ISBN: 9781119905769
4th Canadian Edition
Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira
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