Evaluate the price of the product you selected in the exercise above. What pricing strategy is the

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Evaluate the price of the product you selected in the exercise above. What pricing strategy is the manufacturer using? Do you think the price is fair? Why or why not? Choose a different strategy; develop a new price for the product based on the new strategy. Ask your classmates whether they would purchase the product at the new price. Why or why not?

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Contemporary Business

ISBN: 9781119905769

4th Canadian Edition

Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira

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