Go to YouTube.com and conduct research to view the most recent Super Bowl advertisements. Discuss the types
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Go to YouTube.com and conduct research to view the most recent Super Bowl advertisements. Discuss the types of companies that paid over \($5\) million for a 30-second spot. How do you think these companies decided to advertise in the Super Bowl instead of using other media, and in your opinion, what were their goals in doing so?
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Related Book For
Contemporary Business
ISBN: 9781119498414
18th Edition
Authors: Louis E. Boone, David L. Kurtz, Susan Berston
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