Retailers, airlines, and hotel chains have well-developed customer loyalty programs. Pick one of the following companies and
Question:
Retailers, airlines, and hotel chains have well-developed customer loyalty programs. Pick one of the following companies and evaluate its customer loyalty program against one of its competitors in the same industry. Be prepared to discuss your findings in class.
https://www.southwest.com/rapidrewards
https://www.cvs.com/extracare/landing.jsp
http://www.marriott.com/rewards/rewards-program.mi
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Lets compare the customer loyalty programs of Southwest Airlines Rapid Rewards and its competitor Delta Air Lines SkyMiles in the airline industry Sou...View the full answer
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Related Book For 
Contemporary Business
ISBN: 9781119498414
18th Edition
Authors: Louis E. Boone, David L. Kurtz, Susan Berston
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