Starbucks has declared that when multiplying its core beverages by its modifiers and customization options, there are

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Starbucks has declared that when multiplying its core beverages by its modifiers and customization options, there are over 80,000 drink combinations.

While this might be an extreme case, go online to research and come up with three other companies that create mass customization products or services for customers. Describe each company's core product(s) and general customization options.

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Contemporary Business

ISBN: 9781119498414

18th Edition

Authors: Louis E. Boone, David L. Kurtz, Susan Berston

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