Choose one of the following companies, or select another one whose goods and services are familiar to

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Choose one of the following companies, or select another one whose goods and services are familiar to you. On your own or with a classmate, formulate a mission statement for that company. Then create a list of objectives that reflect your company’s mission. 

a. Sports Authority 

b. E*TRADE 

c. Sprint 

d. Chipotle

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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