Choose one of the following products and describe how it may (or already has) become vulnerable to

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Choose one of the following products and describe how it may (or already has) become vulnerable to substitution. Then describe an overall strategy, with two or three tactics, for reducing this vulnerability.

a. Printed copies of periodicals or books

b. TVs

c. Greeting cards

d. Travel agencies.

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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Question Posted: Jan 19, 2024 04:00 AM

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Choose one of the following products and describe how it may (or already has) become vulnerable to

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Product Printed copies of periodicals or books The vulnerability of printed copies of periodicals or books to substitution has increased due to the ri...View the full answer

Contemporary Marketing

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