Marketers point out that the five levels in Maslows hierarchy of needs are sometimes combined or even
Question:
Marketers point out that the five levels in Maslow’s hierarchy of needs are sometimes combined or even bypassed by consumers making purchase decisions. Explain how each of the following could fulfill more than one need:
a. A donation to the Red Cross to help tornado victims
b. A retirement investment account
c. Axe body wash
d. Dinner at an upscale restaurant.
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Firstly its important to understand Maslows hierarchy of needs which is a motivational theory in psychology comprising a fivetier model of human needs ...View the full answer
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