On your own or with a classmate, go online and research a firm such as General Mills,

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On your own or with a classmate, go online and research a firm such as General Mills, Ford, or Burger King to find out what kinds of consumer-oriented promotions the company is conducting for its various brands or individual products.

Which promotions seem the most appealing to you as a consumer? Why? Present your findings to the class.

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Related Book For  answer-question

Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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