Question: When selecting nonfinancial performance measures, managers should consider that people are more comfortable with quantitative rather than qualitative measures. the measures need to

When selecting nonfinancial performance measures, managers should consider that • people are more comfortable with quantitative rather than qualitative measures.

• the measures need to be clearly specified and communicated to those who will be evaluated by the measures.

• the measures must be relevant to the objective, trace responsibility, and benchmark internally and/or externally.

• the measures use valid data that can be obtained in a cost-beneficial manner.

• too many measures are counterproductive. LO.1

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