Question: 2. What should Starwood do to attract loyalty program nonusers into the program or find out more about the behavior and preferences of this large

2. What should Starwood do to attract loyalty program nonusers into the program or find out more about the behavior and preferences of this large group?

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2. What should Starwood do to attract loyalty program nonusers into the program or find out more about the behavior and preferences of this large group?

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