Question: Indicate how a marketer would be able to improve the relationship for each phase in the relationship life-cycle. Explain your answer. Describe the social structure

Indicate how a marketer would be able to improve the relationship for each phase in the relationship life-cycle. Explain your answer. Describe the social structure in a virtual community of your choice. Under what circumstances would the development of long-term customer–supplier relationships not be advisable? Explain your answer.

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