Question: Integrating the marketing program. A complete and integral marketing database can track all marketing efforts toward a customer. Marketers will be able to avoid duplicate,

Integrating the marketing program. A complete and integral marketing database can track all marketing efforts toward a customer.

Marketers will be able to avoid duplicate, supplemental, and misdirected communications.

It also helps marketers determine any overlapping between marketing programs targeted at different customer groups.

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