Question: Obtaining a long-term commitment from top management for CRM projects is vital. Formulate the so-called elevator pitch for a company of your choice. (This is

Obtaining a long-term commitment from top management for CRM projects is vital.

Formulate the so-called ‘elevator pitch’ for a company of your choice. (This is the situation in which you are standing next to the CEO in the lift and have one minute to make your case for the topic and see that it gets put on the agenda.)

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