If Time to Market is considered a key KPI for a company, what would be an appropriate

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If Time to Market is considered a key KPI for a company, what would be an appropriate benchmark? The industry’s Time to Market? The average Time to Market for the company for the past five years? The competitors’ Time to Market?
a. How will you know if the company is making progress?
b. How might Data Analytics help with this?
c. How often would you need a measure of Time to Market? Monthly? Quarterly? Annually?

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