Question: Metro Marketers, Inc., wants to build a data warehouse for storing customer information that will be used for data marketing purposes. Building the data warehouse

Metro Marketers, Inc., wants to build a data warehouse for storing customer information that will be used for data marketing purposes. Building the data warehouse will require much more capacity and processing power than they have previously needed, and they are considering Oracle and Red Brick as their database and data warehousing products. As part of their implementation plan, Metro has decided to organize a data administration function. At present, they have four major candidates for the data administrator position:

a. Monica Lopez, a senior database administrator with five years of experience as an Oracle database administrator managing a financial database for a global banking firm, but no data warehousing experience.

b. Gerald Bruester, a senior database administrator with six years of experience as an Informix database administrator managing a marketing-oriented database for a Fortune 1000 food products firm. Gerald has been to several data warehousing seminars over the past 12 months and is interested in being involved with a data warehouse.

c. Jim Reedy, currently project manager for Metro Marketers.
Jim is very familiar with Metro’s current systems environment and is well respected by his coworkers. He has been involved with Metro’s current database system but does not have any data warehousing experience.

d. Marie Weber, a data warehouse administrator with two years of experience using a Red Brick–based application that tracks accident information for an automobile insurance company.
Based on this limited information, rank the four candidates for the data administration position. Support your rankings by indicating your reasoning.

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