Malcoln Gladwell Published a book in 2005 called Blink: The Power of Thinking Without Thinking, in which

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Malcoln Gladwell Published a book in 2005 called Blink: The Power of Thinking Without Thinking, in which he claimed that frequently the intuitive, first unpression decision (made in the first seconds) is a better decision than those supported by significant analysis and data. Under what conditions do you believe this to be true? Defend your position. If it is true (or when it is true), how would you provide decision support? What are the implications for DSS if the author of the book Blink is correct in his assessment of significant data.

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