Question: 6 (other than using the wrong sampling frame), which do you think was the most serious in this case? Explain. c. What could Bristol-Myers have

6 (other than “using the wrong sampling frame”), which do you think was the most serious in this case? Explain.

c. What could Bristol-Myers have done to improve the validity of the results after it had mailed the 10,000 surveys and received 1983 back? Assume the company kept track of who had responded and who had not.

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