Question: 2. Based on infuencers message-quadruple pathways model (Fig. 10.1), do you agree that micro-infuencers are more efective than celebrities in achieving LOrals strategic marketing goals?

2. Based on infuencer’s message-quadruple pathways’ model (Fig. 10.1), do you agree that micro-infuencers are more efective than celebrities in achieving L’Oréal’s strategic marketing goals?

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