Businesses need customer insight to monitor and improve their marketing effectiveness, but customers want their privacy to
Question:
Businesses need customer insight to monitor and improve their marketing effectiveness, but customers want their privacy to be respected by limiting insights available.
How can businesses resolve this dilemma?
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Resolving the dilemma between businesses needing customer insight for marketing effectiveness and customers wanting their privacy respected requires a delicate balance and implementation of certain st...View the full answer
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Related Book For
Digital Marketing Strategy Implementation And Practice
ISBN: 247145
8th Edition
Authors: Dave Chaffey, Fiona Ellis Chadwick
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