Imagine you are the marketing director for a high-street fashion retailer: suggest how you would integrate

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Imagine you are the marketing director for a high-street fashion retailer:

• suggest how you would integrate digital media into your marketing strategy;
• outline and justify the objectives you would set for a digital strategy designed to grow the online revenue contribution.

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Digital Marketing Strategy Implementation And Practice

ISBN: 247145

8th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick

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