What is meant by co-branding? Explain the significance of cobranding.
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What is meant by co-branding? Explain the significance of cobranding.
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Cobranding refers to a marketing strategy in which two or more brands collaborate to promote a product or service that is representative of both brand...View the full answer
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Related Book For
Digital Marketing Strategy Implementation And Practice
ISBN: 9781292241579,9781292241623
7th Edition
Authors: Dave Chaffey , Fiona Ellis-Chadwick
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