What macro-environment scanning activities and steps are necessary when launching a new product or brand?
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What macro-environment scanning activities and steps are necessary when launching a new product or brand?
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When launching a new product or brand conducting macroenvironment scanning activities is essential to assess external factors that could impact the success of the launch Here are the necessary steps a...View the full answer
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Raunak Agarwal
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Related Book For
Digital Marketing Strategy Implementation And Practice
ISBN: 247145
8th Edition
Authors: Dave Chaffey, Fiona Ellis Chadwick
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