Question: Use the churn data set at the book series website for the following exercises. Make sure that the correlated variables have been accounted for. In
Use the churn data set at the book series website for the following exercises. Make sure that the correlated variables have been accounted for.
In a typical churn model, in which interceding with a potential churner is relatively cheap but losing a customer is expensive, which error is more costly, a false negative or a false positive (where positive = customer predicted to churn)? Explain.
Churn Data Set:
Step by Step Solution
3.42 Rating (146 Votes )
There are 3 Steps involved in it
In a churn prediction model the goal is typically to identify customers who are likely to stop using a companys products or services The actions taken ... View full answer
Get step-by-step solutions from verified subject matter experts
Study Help