Your firm spent $100 million developing a new drug. It has now been approved for sale, and

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Your firm spent $100 million developing a new drug. It has now been approved for sale, and each pill costs $1 to manufacture. Your market research suggests that the price elasticity of demand in the general public is −1.1.

a. What price do you charge the public?

b. What would happen to profits if you charged twice as much?

c. What role does the $100 million in development costs play in your pricing decision?

d. The Medicaid agency has made a take-it-or-leave-it offer of $2 per pill. Do you accept? Why or why not?

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Economics For Healthcare Managers

ISBN: 9781640550483

4th Edition

Authors: Robert Lee

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Question Posted: Nov 05, 2023 03:47 AM

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Your firm spent $100 million developing a new drug. It has now been approved for sale, and

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Economics For Healthcare Managers

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