According to an article in the Wall Street Journal, KB Homes and other builders found demand for new homes increasing in 2017 as a result of an increase in the formation of new households. In the long run, formation of new households depends on population growth. Are firms like homebuilders that sell products whose demand depends partly on demographic factors likely to be more or less affected by the business cycle than are other firms whose products are less dependent on these factors (holding constant other factors that affect the demand for new homes)? Briefly explain.