In the game described in Question 2.4, a new CEO takes over at Wrangler. It is common
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Question 2.4
Levi Strauss and Wrangler are planning new-generation jeans and must decide on the colors for their products. The possible colors are white, black, and violet. The payoff to each firm depends on the color it chooses and the color chosen by its rival, as the profit matrix shows:
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Managerial Economics and Strategy
ISBN: 978-0134167879
2nd edition
Authors: Jeffrey M. Perloff, James A. Brander
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