James, Jeffrey and Jason were discussing they businesses they had started. James went first, “I knew I could do graphic design on my own, but I didn’t know Web design or accounting or writing a business plan or anything else so it took weeks before I was really ready.”
Jeffrey chimed in, “What I had trouble with was once my consignment store was open, I couldn’t get people to use it. No one wanted to be my first client at first and even after I had a few people really didn’t like the idea that I was running this out of my home.”
Jason stated, “At least your businesses didn’t cost so much to get going. Do you know how much equipment is needed to really do a good job with a lawn care service?”
All three of these entrepreneurs were experiencing some of the problems of start-ups assessed by the three metrics you learned in this chapter. Can you pair the entrepreneur with the metric?