The table below shows a number of products or services. Name a way each could be segmented

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The table below shows a number of products or services. Name a way each could be segmented demographically and by benefits sought and explain.

Product/ service

Demographic

Benefits sought

Gym



Car



T-shirts



Restaurant



Dry cleaners



Movie theater



Dentist



Library



Resale shop



Computer store



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Entrepreneurial Small Business

ISBN: 978-1259573798

5th edition

Authors: Jerome Katz, Richard Green

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