Reread the “You Be the VC 1.1” feature, which focuses on Windspire Energy. How do you think Windspire Energy segmented the wind-generated power industry? Describe Windspire Energy’s positioning strategy.

Transcribed Image Text:

YOU BE THE VC 1.1 Company: Windspire Energy Web: www.windspire.com Twitter: WindspireEnergy Facebook: Windspire Business Idea: Manufacture an efficient, quiet, and sleek wind power turbine that both businesses and home owners can use to harness the power of the wind to produce electricity. Pitch: Although wind power is clean and increasingly cost-competitive, it is largely confined to large wind farms in rural areas. The primary obstacle to building windmills in more densely populated areas is the "not-in-my-backyard" sentiment. This sentiment arises from the large scale of most wind-powered devices, the noise and shadows that are created, and the height of traditional windmills, which normally exceed local zoning requirements. Windspire's mission is to make wind power available to businesses and home owners by avoiding these compli- cations. The company has invented and is selling a