What does the term licensing mean? How can licensing be used to increase a firms revenues?
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What does the term licensing mean? How can licensing be used to increase a firm’s revenues?
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Definition of Licensing Licensing is a business arrangement where a company licensor grants permission to another company licensee to use its intellec...View the full answer
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Related Book For
Entrepreneurship Successfully Launching New Ventures
ISBN: 9780132555524
4th Edition
Authors: Bruce R. Barringer, R. Duane Ireland
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