1. Given TOMS’ mission and the way its business model is constructed, would you characterize TOMS’ business model as a standard business model or a disruptive business model? What impact has TOMS’ business model had on socially-minded organizations?

2. What revenue streams does TOMS have that support how the firm competes? How sustainable are these revenue streams?

3. What key assets does TOMS possess and how sustainable are those assets?

4. What are the major challenges TOMS faces as the firm continues implementing its business model as a means of reaching its mission? Which of these challenges is the most serious and why?