1. To what degree do you think Quiznos’ brand has been permanently damaged by its missteps? Is Quiznos doing everything it can to repair its brand? What, if anything, would you do differently to revive Quiznos’ brand if you were the company’s CEO?

2. Why do you think Quiznos established the policies that caused so much angst among its franchisees?

3. At one time, Quiznos’ major source of competitive advantage was the fact that it toasted its subs. What was the inherent danger in promoting toasted subs as the franchise chain’s primary source of competitive advantage?

4. Of the four factors that caused Quiznos to lose market share, including identity crises, being at odds with franchisees, inconsistent advertising, and leadership changes, which factor do you think was the most damaging? Explain your answer.

5. To what degree do you think Quiznos will be able to re-establish itself as a leader in the sandwich and sub shop franchise industry?