1. What does this feature teach us about the importance of “crafting a unique market position” when launching a retail entrepreneurial venture?

2. Spend some time looking at TrackShack’s website at www.trackshack.com. Make a list of the reasons that someone interested in running shoes might shop at TrackShack instead of Academy, even if the shoes the consumer buys at TrackShack may be more expensive than comparable shoes at Academy.

3. Suggest a fourth strategy that small retailers can employ to compete against big-box stores.