Visit three independently owned businesses in the same industry in person. Identify the target market for each
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Visit three independently owned businesses in the same industry in person. Identify the target market for each (demographic, geographic, psychographic, and behavioral). Note the various advertising and promotional methods in use for each location. Ask the store owner or manager where they advertise and whether it creates press releases. Report back on the results.
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Related Book For
Entrepreneurship Starting and Operating A Small Business
ISBN: 978-0133935608
4th edition
Authors: Steve Mariotti, Caroline Glackin
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