In Section 14.4 two case studies (i.e., Polyface Farm and Interface, Inc.) are used to illustrate the rewards and challenges facing companies that attempt to implement the basic principles associated with eco-effectiveness. These case studies clearly show that a long-term view is critical in implementing eco-effectiveness as a strategy for doing business. Most importantly, a visionary and committed leader (CEO) is critical for achieving the kind of successes that these two business enterprises represent. If sustainable business practice means following the footsteps of these two companies, what does it suggest about the future of "business sustainability"? Do these two cases make you hopeful?

Data from Section 14.4

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As discussed in the previous section, eco-effectiveness operates with a grand vision that an industrial system is effective if what it produces does not pose undue harm to any form of life in the biosphere. In other words, the products as well as the methods used to produce goods