1. (LO 7.1, 7.4, 7.5, 7.6, 7.7) This chapter focuses on the traditional four Ps of the marketing mix (product, price, place, and promotion) and briefly introduced additional Ps: planning, process, people, and physical evidence. Process is the flow of activities that takes place when the company interacts with a customer. For example, the activities to return a product to Home Depot include: (1) Customer enters the Customer Service Desk line;

(2) employee listens to customer request; (3) customer presents an item to return; (4)

employee verifies the receipt and the item condition; (5) employee approves the return, obtaining manager help/approval when necessary; (6) employee enters information into the system including the reason for the return; and (7) employee provides the customer with a refund. Identify questions related to this process that Home Depot could ask that would require descriptive, diagnostic, predictive, and prescriptive analytics (one question for each type).