Question: 2. (LO 7.4, 7.5, 7.6, 7.7) Match each marketing question to the analytics type (descriptive, diagnostic, predictive, or prescriptive) that can help answer it. Marketing

2. (LO 7.4, 7.5, 7.6, 7.7) Match each marketing question to the analytics type (descriptive, diagnostic, predictive, or prescriptive) that can help answer it.

Marketing Question Analytics Type (Descriptive, Diagnostic, Predictive, or Prescriptive)
Why did unit sales decrease in the Great Lakes region?
What will our product sales be if we increase incentives for our sales force?
What was the average sales per salesperson last year?
What is the optimal sales incentive to maximize product sales?
On average, how many units are sold per day?
Why did the website conversion rate fall?
What is the best way to increase website conversion rate?

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