Obtain industry averages for each firm from Reuters (www.reuters.com/finance/

stocks). Enter the stock symbol at the top of the page in the “Symbol lookup” and then click the “Financials” button, and then click “Search.”

a. Scroll down to “Valuation Ratios,” and compare each firm’s ratios to the available industry ratios for the most recent year. (Ignore the “Company” column as your calculations will be different.)

b. Analyze the performance of each firm versus the industry and comment on any trends in each individual firm’s performance. Identify any strengths or weaknesses you find in each firm.