Assume that Coca-Cola is adding packaged fresh fruit snacks (they have a two-week shelf life) to its

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Assume that Coca-Cola is adding packaged fresh fruit snacks (they have a two-week shelf life) to its product line. Would the current physical distribution system for its drinks work for snacks? Why or why not? What changes might be needed?

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Essentials Of Marketing

ISBN: 9781259573538

15th Edition

Authors: William Perreault, Joseph Cannon, E. Jerome McCarthy

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