Discuss how one or more of the trends or changes shown in Exhibit 19–5 are affecting marketing strategy planning for a specific firm that serves the market where you live.

Data from Exhibit 19-5

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Communication Technologies The Internet and intranets Satellite communications and Wi-Fi Real-time inventory replenishment Radio frequency identification (RFID) Automated warehousing and handling Cross-docking at distribution centers Logistics outsourcing Video conferencing and Internet telephony Growing use of smartphones Consumer online "search" shopping Sales Promotion Database-directed promotion Point-of-purchase promotion Trade promotion becoming more sensible Event sponsorships Customer loyalty programs Customer acquisition cost analysis Personal Selling Post-sale customer service Sales technology Major accounts specialization More telemarketing and team selling More interactive communications with customers Role of Computerization E-commerce, websites Wireless networks Scanners, bar codes, and RFID for tracking Multimedia integration "Cloud" computing Mobile web access Marketing Research Search engines and web analytics Online research-surveys, focus groups, online commu- nities Growth of marketing information systems Decision support systems Single source data (and scanner panels) Data warehouses and data mining Customer relationship management (CRM) systems Big data Demographic Patterns Technology usage around the globe Explosion in senior and ethnic submarkets Aging of the baby boomers Population growth slowdown in United States Geographic shifts in population Slower real income growth in United States Mass Selling Interactive media (Internet ads, etc.) Increasing role of publicity More emphasis on "found" media Role of customer reviews and ratings Integrated marketing communications Growth of more targeted media Growth of interactive agencies Consolidation of global agencies Consolidation of media companies Changing agency compensation Shrinking media budgets Social media Inbound communications Business and Organizational Customers Closer relationships and single sourcing Just-in-time inventory systems/EDI Web portals and Internet sourcing Interactive bidding and proposal requests Internet as source of information ISO 9000 E-commerce and supply chain management Pricing Electronic bid pricing and auctions Value pricing Overuse of sales and deals Bigger differences in discounts More attention to exchange rate effects Lower markups on higher stockturn items Use of "free" as a price Comparison price shopping easier International Marketing More international market development Global competitors-at home and abroad Product More attention to "really new" products Growth of dealer brands and private label Faster new-product development R&D teams with market-driven focus Role of customer experience More attention to quality More attention to service technologies More attention to sustainable design Category management 3D printing Patent trolls tie up patents Internet of Things Global communication over the Internet New trade rules (NAFTA, WTO, EU, etc.) More attention to exporting by small firms International expansion by retailers Impact of "pop" culture on traditional cultures Tensions between "have" and "have-not" cultures Growing income and population in emerging markets Channels and Logistics Internet selling (wholesale and retail) More vertical marketing systems Clicks and bricks (multichannel) More multichannel shopping Larger, more powerful retail chains More attention to distribution service General Economic decline S.W.O.T. analysis Privacy issues More attention to positioning and differentiation Shift away from diversification More attention to profitability, not just sales Greater attention to superior value Addressing environmental concerns