Review the PC industry case study that opens the chapter. From this case, identify examples of different

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Review the PC industry case study that opens the chapter. From this case, identify examples of different key terms and concepts covered in the chapter. For example, channel conflict is shown when HP added direct distribution in response to Dell.

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Essentials Of Marketing

ISBN: 9781259573538

15th Edition

Authors: William Perreault, Joseph Cannon, E. Jerome McCarthy

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