City employees are likely to have different opinions on issues than management or staff workers. Also, employees

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City employees are likely to have different opinions on issues than management or staff workers. Also, employees at different stages of their career with the city could have different opinions. How would you approach this to insure a representative sample of opinions?

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Essentials Of Marketing Research

ISBN: 9781265800833

6th Edition

Authors: Joseph Hair , David Ortinau , Dana E. Harrison

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