In the context of the marketing research report, what is the primary goal of the executive summary?
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In the context of the marketing research report, what is the primary goal of the executive summary?
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Many consider it the soul of the report insofar as many executiv...View the full answer
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Related Book For
Essentials Of Marketing Research
ISBN: 9781265800833
6th Edition
Authors: Joseph Hair , David Ortinau , Dana E. Harrison
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