Question: Just because a client wants an integrated programme does not mean that all agencies can deliver it. Go to the article in Campaign and see
Just because a client wants an integrated programme does not mean that all agencies can deliver it. Go to the article in Campaign and see how one agency has approached the issue of integration: http://www.campaignlive.co.uk/news/
941045/Close-up-Inside-MBA/?DCMP=ILC-SEARCH
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