Shown below is part of a questionnaire used to determine consumer preferences for digital cameras. Set up

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Shown below is part of a questionnaire used to determine consumer preferences for digital cameras. Set up a coding scheme for the following three questions (Q9, Q10, and Q11). Note that the first eight questions are not included.

Q9. Please rate the importance of the following features you would consider when shopping for a new digital camera.


Not so important


Very important
a. Megapixel12345
b. F-stop12345
c. Optical zoom12345
d. Auto focus12345

Q10. If you were to buy a new digital camera, which of the following outlets would you visit? Please check as many as apply.

a. Drugstore

b. Camera store

c. Discount/mass merchandiser

d. Consumer electronics store

e. Internet stores/shopping sitesf. Other

Q11. Where do you get most of your photo processing done? Please check only one option.a. Drugstoreb. Mini-labsc. Camera storesd. Discount/mass merchandisere. Consumer electronics storef. Mail order/Internetg. Kiosk/other

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Related Book For  book-img-for-question

Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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