The following table gives a football teams season-ticket sales, percentage of games won, and number of active

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The following table gives a football team’s season-ticket sales, percentage of games won, and number of active alumni for the years 1998–2007.

Percentage of Games Won Season-Ticket Number of Year Sales Active Alumni 1998 4,995 40 NA 1999 8,599 54 3,450 2000 8,479 55 3,801 2001 8,419 58 4,000 2002 10,253 63 4,098 2003 12,457 75 6,315 2004 13,285 36 6,860 2005 14,177 27 8,423 2006 15,730 63 9,000 2007 15,805 70


a. Estimate a regression model for sales = Percentage of games won.

b. Estimate a regression model for sales = Number of active alumni.

c. If sales is the dependent variable, which of the two independent variables do you think explains sales better? Explain.

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Essentials of marketing research

ISBN: 978-1439080900

4th edition

Authors: William G. Zikmund, Barry J. Babin

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