The following table gives a football teams season-ticket sales, percentage of games won, and number of active
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The following table gives a football team’s season-ticket sales, percentage of games won, and number of active alumni for the years 1998–2007.
a. Estimate a regression model for sales = Percentage of games won.
b. Estimate a regression model for sales = Number of active alumni.
c. If sales is the dependent variable, which of the two independent variables do you think explains sales better? Explain.
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Related Book For
Essentials of marketing research
ISBN: 978-1439080900
4th edition
Authors: William G. Zikmund, Barry J. Babin
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