Use a web browser to go to the Gallup Organizations home page (http://www.gallup.com). The Gallup home page

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Use a web browser to go to the Gallup Organization’s home page (http://www.gallup.com). The Gallup home page changes regularly. However, it should provide an opportunity to read the results of a recent poll. For example, a poll might break down Americans’ sympathies toward Israel or the Palestinians based on numerous individual characteristics such as political affiliation or religious involvement. After reading the results of a Gallup poll of this type, learn how polls are conducted see “About Gallup” for “FAQs”. You may need to click on the Frequently Asked Questions List (FAQ) to find this information. List the various stages of the research process and how they were (or were not) followed in Gallup’s project.

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Essentials of marketing research

ISBN: 978-1439080900

4th edition

Authors: William G. Zikmund, Barry J. Babin

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