What is predictive analytics? Think about the three Web sites that you interact with most. List at

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What is predictive analytics? Think about the three Web sites that you interact with most. List at least 10 pieces of information that you exchange with these Web sites that you believe have potential to become useful data that can be made into intelligence through predictive analytics.

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Essentials of marketing research

ISBN: 978-1439080900

4th edition

Authors: William G. Zikmund, Barry J. Babin

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