You are a consultant to Coca-Cola USA working on a marketing research project for Diet Coke.

a. Use the online databases in your library and conduct an analysis of social media to compile a list of articles related to the Coca-Cola Company, Diet Coke, and the soft drink industry published during the past year.

b. Visit the Coca-Cola and PepsiCo websites and compare the information available at each.

c. Based on the information you collect from the Internet, write a report on the environmental context surrounding Diet Coke.